#FREE LOGTAIL KEYWORD TOOL HOW TO#
How To Find Long Tail Keywords With Ubersuggest
Now that you understand the importance of long-tail keywords and what they are, you're probably wondering about the process we used to find them. While it is possible to rank your generic “camping gear” article for some of the long-tail searches, search engines will typically prefer specific articles over general articles, because they know that users need recommendations to be as specific as possible. This additional specificity, means we have a much better chance of ranking higher inside of search engine results for each of these individual terms. While this may sound counterintuitive, because it's a bit more work, it's more useful to the user (recommendations may vary from state to state depending on conditions). Multiply that by all four seasons, and we've arrived at 200 possible articles.
Using the longer tail strategy, we would be able to create 50 separate articles (one for each state, just for outdoor camping gear for the winter. Returning to the outdoor camping gear example, if we were to write one article entitled outdoor camping gear, we may have a chance to appear for that term but wouldn't be able to create much more content about their camping gear after the initial article. Secondly, because there are so many different variations in long-tail keywords, it allows us the opportunity to create more content around the same topic, meaning we have more opportunities to get traffic from the search engines. Since there are so many variations of long-tail keywords it's very easy to find opportunities to start to build content and gain traffic for your site.Ĭompare this to fathead terms, which are going to be mainly dominated by the largest companies in your space, and it becomes quickly apparent where your time and investment make the most sense. Typically, we prefer pursuing long-tail keywords for two main reasons.įirst, the reason that we like long-tail keywords is as we discussed above, they're easier and faster to rank for. While there may be fewer people typing in a keyword of this length, they’re often much less competitive and when taken together (think about all 49 other “state” variations of the outdoor camping gear for winter keyword), can often result in more search volume than the fathead variation of the same keyword. Outdoor camping gear for winter in Montana would be an example of a longtail keyword that comes from the fathead of camping gear. Long Tail keywords on the other hand are typically often three or more word phrases that describe something more specifically. While these types of keywords have a high search volume, they also tend to be very competitive meaning it's not a great strategy to target them right off the bat.Īdditionally, each niche or industry only has a few of these fathead-type keywords. The keyword camping gear or children's toys would both be examples of fathead keywords.
Generally speaking, keywords can fall into one of two categories.įathead keywords are typically 1 to 2-word phrases that can describe something as broad as an entire industry. Add Winning Longtails to Your Ideas Listīefore we dive into the process, you might be wondering what exactly is a longtail keyword? What is a Longtail Keyword.How To Find Long Tail Keywords With Ubersuggest.